Our Story....


We started General Store Paso Robles so we could share our enthusiasm for all things tasty, lovely and useful - especially if they come from our hometown of Paso Robles, CA. We've been artisan producers of everything from letterpress stationery to pottery to olive oil. General Store lets us show our appreciation for the tough work of creating beautiful goods. It also gives us great joy to introduce people to this place that we love and call home.

Come see us soon! 
Erin, Jillian & Joeli

"Stylish outside and in" - 805          "A must-visit" - Sunset          "An expert selection" - C
"...the one place you have to go...the best of everything from cookbooks to food to kitchen items to beauty goods, it's a community hub" - Martha Stewart Living